Building Service-Centric Models Focused on the Needs of Local Businesses
September 23rd, 2009
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Few companies have seen the ups and downs of the media industry like R.H. Donnelley . BIA/Kelsey President Neal Polachek asked Directonal Media Strategies Day 2 key note Speaker Dave Swanson, Chairman and CEO, to speak about what’s happened and what’s ahead for his company and the industry. The audience was treated to an honest, passionate and extremely eloquent perspective. “We are in an industry where the definition of good is doing less bad.” His view is that the good news today is that be
